Malibu

Malibu wanted to create some noise for the 1st of April, a time when brands like to drop some dubious products that still manage to catch people out. Introducing Malibu XO - A dreamt-up version of the classic white rum, complete with an outrageous bottle and surreal serve. All thanks to some bloke from Chelsea. To say it blew up on social is an understatement, with a single earned post generating 800k views and the whole campaign over 2M impressions.