Social

I’VE BEEN LUCKY ENOUGH TO WORK WITH SOME INCREDIBLE BRANDS OVER THE YEARS, HELPING THEM TO DRIVE FAME, ENCOURAGE ENGAGEMENT AND BUILD COMMUNITIES WITH A SOCIAL-FIRST APPROACH TO CONTENT. I MAKE SURE TO INVOLVE MYSELF IN ALL ASPECTS OF THE PROCESS, FROM CREATING CONTENT THEMES, BUILDING BRAND CHANNELS FROM SCRATCH, SELECTING INFLUENCER PARTNERSHIPS, AND GETTING HANDS-ON WITH DESIGN AND SOCIAL COPY. HERE’S A VERY SMALL SELECTION OF THE PROJECTS I’VE WORKED ON, INCLUDING A POST FOR MALIBU THAT GENERATED 700K VIEWS AND 11K LIKES. 👍

VOXI MOBILE

SHOW US YOUR FUNNY! BY COLLABORATING WITH POPULAR COMEDY INFLUENCERS FROM TIKTOK AND INSTAGRAM, WE CREATED, LAUNCHED, AND PROMOTED THE 'EYES ON COMEDY' COMPETITION, SOLIDIFYING VOXI’S POSITION AS A BRAND THAT TRULY RESONATES WITH THE THOUGHTS AND FEELINGS OF ITS LOYAL AUDIENCE.

Campo Viejo

For Campo, I consistently refreshed their social feed with relevant content that boosted following, engagement, and reach. This ranged from micro food and drink guides for Spanish cities to a fresh twist on Mother’s Day cards.

SAMSUNG

As Lead Social Creative for Samsung, I drove the creation of standout paid and organic social content across the full product portfolio. Everything from always-on brand storytelling to quick-turn reactive posts. I delivered platform-first ideas that boosted engagement, performance, and brand consistency across every channel.

Absolut

Absolut has a loyal, culturally attuned community, so staying on top of social trends and delivering thoughtful content that reinforced the brand’s strong positioning was key. This insight enabled me to create and execute a launch campaign for a new Absolut cocktail, featuring short-form videos, interactive posts, and influencer outreach.

OREO

It was quite an honour to have full reign of the UK Oreo social account. During that time, I helped deliver a range of reactive content, ensuring the brand was always part of the conversation.