How do you get people talking about Samsung’s latest VR device around Halloween? Would a blood curdling immersive experience within the safe surroundings of London’s Westfield shopping centre do?
Rather than just create yet another VR demo, we chose to up the ante and add an extra layer of fright. Once the experience was seemingly over, one of the Zombies within the virtual video was ready to pounce as and when the headphones and headset were removed.
The whole campaign was all threaded together by a series of teaser social content, digital display panels in and around Westfield and the release of a 360 Youtube video.