Reach out to music lovers and show them that XBOX isn't purely about gaming. My Gig was a competition that enabled people to submit their dream music line-up for a chance to win a dream gig of their own. We created the My Gig website where entrants could submit and vote upon their favourite musical line-ups. This was further supported by the My Gig road show, social network app's, banner campaign and XFM radio promotion. The top 100 line-ups were then judged by a panel of industry experts, with the winning £50k party being held at Camden's KOKO