SILKY
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SSAFA

 
 
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One of the UK’s oldest and possibly least recognised charities wanted to create a large piece of digital content to help celebrate the return of servicemen and women from all duties oversees, something that hadn’t happened for 13 years.

As a fitting tribute to the returning troops from the army, airforce and navy, we wanted to get the whole nation to support the sacrifices that they had made during their time away from friends and family. This simple gesture of saluting was used to generate a large awareness piece for the charity and ultimately raise much needed donations.