SILKY
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Social

 
 
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Here’s a selection of social content that I’ve produced over the years. They range from brand specific always-on content, through to larger and more engaging pieces that are more focused on product features. 

 
 

 
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Introduce a new look and feel for ID mobile’s social offering. Clear, consistent and engaging for a young audience who know what they want.
 

 

#FirstWorldProblems for those who insist on leaving their phone on silent!... #TechTuesday

A post shared by iD Mobile (@idmobileuk) on

Average time spent in the "bathroom" since the 90’s… #TBT #ThrowbackThursday

A post shared by iD Mobile (@idmobileuk) on

 
 
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10k steps - New year, new you. Tap into the January health kick by encouraging people to take part in a live 10k step challenge.
 

 
 
 
 
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Create a large suite of social specific content to help promote the key features of each device during launch. Content had to be carefully drip-fed to our audience during the very first few hours of launch, reacting to both negative and positive comments from both Samsung fans and rival brands on the fly.
 

 
 
 
 
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Engage with the passionate community of coffee lovers with a series of fun and enlightening posts that are there just to entertain.
 

 
 
 
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This iconic American brand was beginning to get a firm grip on the UK’s traditional biscuit offering. That called for some always-on content that needed to raise a smile throughout the year, tapping into key events in the calendar.
 

 
 
 
 
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Sometimes a look back is needed to see how far you've come, and in conjunction with the launch of Samsung's latests handset; the Galaxy S7, we created a short piece of video content which does just that. Giving both millennials and pre-millennials the opportunity to give an honest review of historical Samsung products.

 
 
 
 
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A piece of content that was to help position Newby firmly within the luxury tea market, resulting with greater awareness amongst the valued shoppers of Waitrose.
 

 
 
 
 
 
 
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Appeal to the ever growing lad culture tribe with a series of witty and tongue-in-cheek post during the run up to Christmas & through in to the new year.

 
 
 
 
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A series of social experiments were created to help celebrate the launch of Bulmer’s No 17 cider. Throughout the summer these experiments challenged the audience to interact with the product, join in the conversation and share with their social groups. The campaign culminated in a Bulmers Cider Garden where all of the findings were revealed.
 

 
 
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