Persil

Creative Concept 

Art Direction


All young people should feel supported and empowered to roll up their sleeves and take action on what matters to them, no matter how messy. This messaging was supported by a beautifully illustrated series of short stories all, carefully crafted by the talented children's illustrator and author, Clare Elsom. Each story was interactive, enabling parents and children to personalise the story, putting themselves front and center in the narrative.