Persil has always been about removing those ground-in stains. With its latest product, a Stain Eraser Ball™, even the toughest stains are fully removed. The challenge was to take the campaign message of ‘For whatever life throws’ and create social content that would engage both parents and their children. The result was an online interactive storybook written by award-winning children’s author Adam Perrott and illustrated in full colour by Clare Elsom. Each story is an action-packed adventure based on a mighty childhood moment.