SILKY
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April Fool

 
 
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The main strategy for the launch of the Galaxy S7 was to show how far the brand and its technology had developed over time. What if you could transport a large audience back in time by releasing a limited edition handset that filled people with nostalgia, joy and slight relief that it was only a highly elaborate April fool hoax?

All of Samsung’s social and web channels were utilised to pull off the hoax, including a product page which mimicked the style and layout of the latest handsets. Most people did get the gag, however it did cause a bit of debate around whether it should go into full production!! The press also seemed to like it with CNN including it in their favourite fool's for the year.
 


 

 
 

Teaser social post 


 

The big reveal


 

website product page


 
 
 

media coverage